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Outsourced Marketing Manager: Your Expert Marketing Function, Without the Overhead.

Do you need high-level marketing strategy and execution, but lack a dedicated in-house team or wish to avoid traditional agency retainers? The outsourced Marketing Manager service is the scalable solution. We act as your full marketing department, providing the strategic oversight you need and bringing in a bespoke team of experts from our trusted network to execute every element. We don’t just offer advice; we bring the solutions and the talent required to get the job done.

Key Services & Deliverables:

  • Strategic Planning: Developing an annual or campaign-specific marketing strategy aligned with your core business objectives.
  • Network Deployment: Curating and managing a flexible team of specialists (copywriters, designers, developers, media buyers) tailored exactly to your current needs.
  • Budget & Performance Management: Owning the marketing budget and reporting on campaign performance and ROI.
  • Cross-Channel Execution: Overseeing content creation, digital advertising, PR, social media, and internal communications.
  • Leadership & Direction: Providing the senior leadership and fresh perspective needed to turn vision into reality.

Frequently Asked Questions

How does this differ from hiring a traditional full-service agency?

Unlike a traditional agency, you hire me (Rachel) as your dedicated strategic lead and Marketing Manager. You get my expertise and access to a flexible network of talent, without paying agency overheads. The team scales up or down based on your needs, ensuring maximum efficiency.

We integrate with your internal stakeholders. I act as your single point of contact, handling all delegation and management of the network. For you, the experience is simple: you have one marketing manager responsible for delivering all solutions.

It is both. We start with strategic planning to define what success looks like and then provide the full tactical execution via the RK Marketing network. We bridge the gap between high-level ambition and effective, on-the-ground delivery.

Due to the strategic nature of this support, we recommend a minimum commitment of 6 to 12 months. This allows us sufficient time to understand your market, embed the strategy, and demonstrate measurable results and growth.

"

Rachel has done a
fantastic job

Rachel came on as a Contractor, to support the launch of the new website for 3 months but we enticed her to stay for 9! Rachel has done a fantastic job delivering further developments to the website and supporting a hefty content role until the Content Manager role was filled – thank you so much Rachel.

LB

Lucy Black

Marketing Director, Retirement Villages

"

It makes a huge difference knowing you can confidently
hand a piece of work over to someone who will manage
it effectively and deliver as expected.

For me, Rachel Kitson is that go-to person. Her wealth of experience makes her a safe pair of hands and her calm, professional approach makes her a pleasure to work with. She is detailed, strategic and reliable.

In my time as Head of Marketing Content for Coventry University, Rachel supported us to deliver a range of services and time sensitive projects. She was able to drive progress and collaborate with stakeholders to successfully achieve the (often challenging) goals we set.

LH

Lola Harper

Head of Content

"

I’ve had the pleasure of working
with Rachel and her team

for the past two years, and they’ve indeed been a game changer for us! Rachel has been key in shaping our marketing strategies, which has helped boost occupancy for both our core business and our new homes. I highly recommend Rachel’s company for all your marketing requirements!

ZT

Zahir Teemil

Commercial Director